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On August 27, 2019, USA's largest membership-only retail chain store Costco had opened its new store in Shanghai, China. However, the supermarket was forced to close early on its first day of operations due to overcrowding and traffic jams.
Consumers were crowded inside and outside of the Costco, fighting over discounted product. The security reminded the customers near the mall that “the parking lot is full and you need to wait 3 hours”. Some customers spent two hours queuing in the store to pay. The number of people has obviously exceeded the capacity of the mall. Costco only allows customers to enter in by number order.
In the afternoon, Costco's store was forced to suspend business because it has been clogged up with crowds. Those who were being held up in traffic or those who had not entered the store because the store is closed could only watch this “crazy consumption” online.
Pada tanggal 27 Agustus 2019, toko ritel khusus keanggotaan terbesar di AS, Costco, telah membuka toko barunya di Shanghai, Cina. Namun, supermarket terpaksa tutup lebih awal pada hari pertama operasinya karena kepadatan dan kemacetan lalu lintas.
Konsumen berkerumun di dalam dan di luar Costco, berebut produk diskon. Pihak keamanan mengingatkan pelanggan di dekat mal bahwa “tempat parkir penuh dan Anda harus menunggu 3 jam”. Beberapa pelanggan menghabiskan dua jam mengantri di toko untuk membayar. Jumlah orang jelas telah melebihi kapasitas mal. Costco hanya memungkinkan pelanggan untuk masuk dengan urutan nomor.
Pada sore hari, toko Costco terpaksa menutup toko karena telah “tersumbat” oleh orang banyak. Mereka yang terjebak dalam kemacetan atau yang belum dapat memasuki toko karena toko tutup, hanya dapat menonton “konsumsi gila-gilaan” ini secara online.